
Trailblazer
OUR DIGITAL IMPERATIVE TO INNOVATE BEYOND THE ORDINARY
The Friedkin Group’s vision is to be a dynamic, digitally innovative company for the 21st century that embraces technology to make better data-driven decisions and thrive through this remarkable digital revolution.
Our Digital Imperative
By boldly embracing the frontiers of technology, The Friedkin Group will INNOVATE BEYOND THE ORDINARY, creating enduring value through the digital revolution of business.

Trailblazer Guiding Principles

► Deliver Enduring Business Value: We will advance programs that deliver tangible business outcomes.
► Bold Ambition Over Predictability: We prioritize leading with innovation over maintaining the status quo to shape the future.
► Calculated Risk-Taking as a Norm: We encourage informed, ambitious risks to continually challenge and improve ourselves.
► Redefining Success Metrics: Success will be measured by creativity, ambition, and innovation, not just outcomes.
► A Safe-to-Fail Culture: Setbacks are seen as valuable learning opportunities, guiding future success.
► Incentivizing Innovation: We reward those who embrace risk, think outside the box, and push boundaries.